Starting Aarna’s EthnicAura company was not planned! Lakshmi had dabbled in corporate and academic life. Having completed her Phd in Quantitative Research, she was on-track to join a Tech company. However, fate had other plans. Within a few months, inspired by a personal milestone, her lifelong dream of being in the Fashion industry took shape.

Lakshmi created EthnicAura to represent more than just a fashion label; it is a celebration of Indian heritage and craftsmanship, bringing the elegance of Kanjeevarams and the intricacy of Banarasi weaves to the global stage. Her journey, has transformed from a personal aspiration into a collective endeavor to showcase India's rich sartorial legacy.

Today, in-spite of being a start-up, A’s EthnicAura boasts of employees whose expertise in fabric weaving and tailoring is matched only by their passion for quality and craftsmanship. By ensuring all materials are responsibly sourced, the company weaves a story of not just exceptional products, but a deep care for the world we share, a sentiment that the founder set out at the beginning.

As the founder of EthnicAura, I invite you to join us in celebrating the essence of Indian culture through our curated collections. Each piece is a testament to the beauty, diversity, and artistry of India, designed to empower and inspire the EthnicAura! 

Immerse yourself in the vibrant spirit of India with EthnicAura Our curated collections are a captivating journey through the essence of Indian culture. Each meticulously woven piece reflects the country's breathtaking beauty and exquisite artistry.